THE PROGRESSION PROJECT
Erik Antonson is at the forefront of some of the most progressive media in stand-up paddle surfing.
The Progression Project started out as a film, but ultimately developed into a brand, encompassing Erik’s Paddlewoo Podcast, the Progression Journal and films supporting and chronicling the sport of Stand Up Paddle Surfing at its highest level.
We worked closely with Erik to design an identity that could adapt to the ever growing aspects of the brand and allow for maximum flexibility in how it was used.
The identity made it’s debut in the film “The Progression Project: Current State” that featured World Champion Caio Vaz, PPG Champ Mo Freitas, Ultimate Waterman Zane Schweitzer, ISA Gold Medalist Sean Poynter, Brazilian National Champ Ian Vaz, surfing prodigies Fisher Grant and Giorgio Gomez, North Shore Waterman Noa Ginella and racing phenom Kieran Grant.
The logo is designed to be customized – structural composition can be modified depending on usage.
Color variations with the support of naming identifiers designate The Progression Project sub-brands such as Films, Podcast and Journal.